I was brought in to freelance for a couple of weeks. I ended up contributing for nearly a year. Because like the line we were given to bring to life–when it fits, you feel it.
This Hotwheels print campaign was targeted at car enthusiasts and ran in magazines such as Corvette Magazine and Car & Driver.
Getting to work on toys was as fun as it sounds. I produced a ton of TV for Mattel that "got the kids to look from their cereal". Plus I took home stories my family loves, like the meeting where a bunch of executives sat around a table seriously discussing the juiciness level of farts for the Rude Tude Taz product.
As a sponsor of Major League Baseball, Jaguar needed a campaign for the programs that amused the audience while still doing a bit of a hard-sell.
