Inform. Inspire. Entertain.

Get Cisco employees to adopt YubiKey hardware security keys as a backup authentication method.

Nobody reads security mandates. Especially not ones that ask them to go order a piece of hardware.

Borrowed the "This is Bob. Be like Bob." format. Made the protagonist a stick figure (yay art school skills) and photoshopped on a Cisco hat. Made it feel like a friend explaining something, not IT assigning it.

Promote the redesigned Cisco Employee Connection to 80,000+ employees. Drive adoption of the new UX and personalization features.

Engagement with the old intranet was low. A new URL and a new UX wasn't going to fix that on its own.

Noticed the physical Cisco Store layout mirrored the new CEC almost exactly. Proposed taking the site into the store. Wall wraps, floor decals, four custom animations alternating with Cisco commercials on the store screens, branded napkins in Cisco cafés worldwide, and renamed cafeteria items. Timed to the Cisco Beat event for maximum visibility.

A "Mark Your Calendar" mention for an upcoming CEC event on communication during the pandemic.

Calendar mentions are the wallpaper of corporate comms. Nobody reads them. The moment deserved more than that.

Wrote an editorial. "You May Be on Mute, But Your Body Language Isn't." About how to read the room when half your team is in boxes and the other half is on phones. Took a brief for 50 words and turned it into 500 that earned its place.