sustainable holiday haikus for POET
The challenge was to come up with a holiday card that was different for each of the individual 20 POET plants, as well as work together as a whole. The idea of the Holiday Haiku was a fun and ownable way to play with the company’s name of POET, while still getting across a feel-good holiday message.
We designed the envelope and the front of the card with no obvious branding or logos (except for the shape) so that it could be cut off and re-used as a gift tag. Recycling has never been so merry.
INTERACTIVE FOOD COURT PLACEMATS FOR UNIVERSITY CENTER
These placemats were part of an integrated campaign that began with “overtaking” the mall food court. All the restaurants used the placemats, then when the target sat down they were greeted with a table tent as well as over-sized window graphics and mirror clings in the bathroom. A facebook campaign, TV, print, and radio were included in the strategy as well.
Vacation Stories Get Better with a StoryTeller's Guide
A vacation is only as good as the stories you get to come back home with and share. People love the history of the Golf Club at Devils Tower and the client was very passionate about it being a point of difference. So the Storyteller’s Guide was the perfect vehicle to share the history while also encouraging the golfers to participate in it.
Inspired by a bird watcher's guide, the pocket-sized book was placed in a Welcome Basket upon a guest's arrival as well as used as a Direct Mail piece.