Build the strategic foundation.
Comprehensive discovery, strategic framework, and narrative architecture that connected brand storytelling with technical differentiation.
Discovery: Mapped AI capabilities across portfolio. Interviewed technical leaders and analyzed competitive positioning.
Human-First Framework: "Responsible AI is non-negotiable" — ethics, privacy, sustainability as core requirements.
Enterprise Positioning: Cisco's sweet spot in "AI for the Enterprise" through infrastructure, security, data, and trust.
Origin Document AI Messaging Exploration • July 2023 ▼
Generative AI has sparked the world's imagination. It's the technology of the moment. It has made coding fun again and made college students rethink their majors.
ChatGPT made AI visible, tangible, and most importantly, accessible. AI went from this complicated thing for PhDs and data scientists to something everyone could play with and therefore understand its potential. Especially those in the boardrooms.
Cisco is well positioned to leverage this AI moment to benefit our customers and our own employees. We're in the sweet spot to be a leader in the AI for the Enterprise space.
Generally speaking, there are five advanced AI capabilities: Human-AI Interaction, Decision-making, Motion, Creation, and the one that scares some, Sentience. All of these capabilities are amplifications of human attributes. Generative AI is just another form of AI as an amplifier, only on a scale we've never seen before.
There is no one formula that is AI, just as there are many additional methods of AI that are, or have the potential to be, just as groundbreaking. We see AI as more than the method used. It's about the problems it's helping to solve for our customers that human effort couldn't accomplish on its own.
While AI is not new to Cisco, Generative AI does raise novel issues. But it doesn't change our approach to AI: human-first.
Responsible AI is non-negotiable because responsible tech is a given for us. Always has been for Cisco. Ethics, privacy, sustainability. Just another layer of requirements of the stack. Mandatory, reviewed, and beyond reproach before anything is shipped.
At Cisco, deep listening comes before deep learning. Or machine learning. Or computer vision. AI for the Enterprise is first and foremost about customizing and adapting technology to the customers' specific needs and priorities.
Epiphanies can be hidden in the most ordinary of intersections. AI can spot the patterns in places humans never even thought to look.
The future will be one of compounding intelligence.
